News about a possible merger between PartyGaming and Bwin is pretty much THE hot topic right now – there is simply nothing bigger on the consolidation side of the business. The details of the potential merger are still incredibly sketchy; the two online casino gambling groups are just in talks right now. But these talks are the subject of much industry speculation – and some industry analysts are making huge claims about the future of the gambling industry if these two companies choose to merge – think huge, giant, synergies between online casinos, betting and poker offerings on a scale never previously seen in the industry.

As the sheer weight of this possible merger sinks in the online casino industry experts are quick to consider what this will mean for the market and the future of other competing gambling companies. PartyGaming has huge brand recognition and offerings within several key and lucrative sectors of the market. The branded sites include online casinos, poker, bingo, and other niche sites. The key lacking from PartyGaming is the brand stability; the company lost a lot of stock value as a result of the US’s actions against PartyGaming over the past three years. But Bwin then becomes the perfect compliment – the company has reported phenomenal growth recently and is stable and secure in its position within the betting and gambling market.

The marriage (or rather merger) of these two companies would unite two strong brands under one roof and leverage the best strengths of each to support and raise the company’s share of the online casino gambling market. The media is dubbing this the possible creation of Mega-companies in the industry – a move that would severely alter the playing field for the consumers as well as competing companies.

This entry was posted on Sunday, December 20th, 2009 at 12:18 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.